Protect Buy Box Through Consumer Experience Audits

What your customers expect vs. what they’re getting How consumer experience audits protect your consumers and your Amazon sales A little outrage is in order. You’ve invested in market testing, packaging and advertising. You’ve selected omnichannel partners that will provide a consumer experience that is consistent with your positioning. When you list your brands on…

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See What Third-Party Sellers Are Doing with Your Brand on Amazon

Use our free tool to get a summary of third-party sellers of your products and better protect your eCommerce sales The threat from Amazon third-party sellers is almost always bigger than you think. You’ll have indications: negative reviews on your branded products, dishonest pricing below MAP or even Cost of Goods Sold (COGS), noise from…

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How to Win Back Your Amazon Buy Box from Rogue Sellers

Protect Your Amazon sales from Illegitimate 3rd party merchants. The coveted Amazon Buy Box — the top prize for an eCommerce brand. When you control the Buy Box you win more than 80% of sales. When a 3rd party seller drops price or otherwise manipulates the system, that stolen Buy Box takes a deep cut into…

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The Rise and Risk of Walmart Marketplace Sellers

Walmart has been a juggernaut retailer for as long as we can remember, but its recent efforts to leverage omnichannel capabilities and lean into online sales through the pandemic puts it in direct competition with the Amazon marketplace. Walmart’s pickup, shipping, and return policies are not just taking pages out of Amazon’s book. They are improving their…

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Critical MAP Monitoring and What to Look for in a MAP Solution

Matt Ellsworth, Sr. Manager, Marketing & Demand at Wiser Solutions Brand protection managers often feel like they’re being forced into a game of Whack-a-Mole when trying to keep rogue sellers from hijacking their products on Amazon. How can companies compete? We outlined several tools to combat the problem in our eBook, “How to Find the Right…

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Where Rogue Sellers Get Your Brand’s Products

Aside from potential black market and counterfeit product challenges, what kind of products make up the volume of what’s being sold under your nose on third party marketplaces like Amazon and WalMart? The answer is likely authentic, gray market goods. These are products  that have been diverted from your distribution channel by unauthorized sellers. Unfortunately, these sellers have a…

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How To Combat Amazon Whack-a-Mole

“It seems like we’re playing whack a mole with these unauthorized Amazon sellers. Can you help us stop it?” Brand protection managers often feel like they’re being forced into a game of Whack-a-Mole when trying to keep rogue sellers from hijacking their products on Amazon. Many of them ask the above question to me during…

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An Innovative Way to Solve Your Amazon Counterfeit Problem

“Can you solve my Amazon counterfeit problem?” This is another question brand protection managers ask us frequently.  In a nutshell, the answer is yes. The Gray Falkon method will stop counterfeit on Amazon. Put more precisely, since our approach stops unauthorized sellers of legitimate products, it will also stop sellers of counterfeit products. As a matter of fact, we can probably…

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How COVID-19 is Impacting Every Major eCommerce Category on Amazon

Gray Falkon recently conducted a consumer survey that captured 2,477 responses regarding spend on Amazon before the COVID-19 pandemic, during the period of social distancing, and expected spend once the curve is flattened and people resume more normal activity outside the home. In this blog series, we’re taking a closer look at three different product…

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Why Brands Must Lean Into e-Commerce in the Wake of COVID-19

Gray Falkon consumer research study shows companies must succeed on Amazon in order to survive and thrive beyond the fallout of the COVID-19 pandemic. Words are inadequate to express the enormity of this global COVID-19 crisis and the tragic impact it is having on billions of families and individuals. Our thoughts are with those whose…

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How to Register Your Brand on Amazon Brand Registry

1.    Introduction Brand Registry is Amazon’s program for introducing a brand owner to selling online through the retail giant. Once your brand is identified (or registered) in Brand Registry, you gain access to enhanced marketing features, intellectual property (“IP”) protection, and greater control over how your content is presented on the Amazon eCommerce platform. Upon…

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What Amazon Brand Registry Can Do to Protect Your Brand

Amazon Brand Registry is the online marketplace juggernaut’s way of taking a proactive approach to protecting the integrity and representation of brands whose products are sold on its site. When it comes to capabilities, Amazon Brand Registry boasts a toolkit that includes the ability to control product pages, search for and report infringement, identify improper…

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A Guide to Demystifying the Gray Market

IMAGINE JEFF BUYS A GIANT BOX OF HERSHEY CHOCOLATE BARS AT A LIQUIDATION SALE. Maybe a local mom-and-pop convenience store is going out of business. Jeff grabs the box, along with some deeply discounted toiletries and nonperishables, and heads home. The box of chocolates sits in Jeff’s car for a couple of days in the…

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Is the Gray Market Unsolvable?

The Gray Market isn’t about counterfeit. The Gray Market is about a different kind of damage that hurts brands and consumers of those brands. Billions of dollars of authentic goods end up in marketplaces where they don’t belong, sold by people who shouldn’t be selling them. Enlightenment I got it, but I didn’t fully understand…

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