GRAY FALKON PROTECTS YOUR BRAND
AND HELPS YOU RECOVER LOST SALES
Brands lose an estimated $40 billion to illegitimate third party merchants each year. These illegitimate resellers are stealing your profits and damaging your brand integrity. Try our free tool to find out just how big your problem really is.
AMAZON BRAND REGISTRY ISN’T ENOUGH TO PROTECT THE BUY BOX
Whether or not you are active in the digital marketplace, the gray market is impacting your brand and your bottom line. It’s time to act when your brand encounters these challenges:
– Dishonest pricing that violates MAP (and is sometimes even lower than cost)
– Inconsistencies in product quality
– Poor consumer experience
You might have registered your brand on Amazon and invested in MAP monitoring, but that’s not enough. You need stronger brand protection to shield your company from the unrelenting siege of illegitimate third party sellers that put your revenue and reputation at risk.
Unauthorized third party sellers are distributing products on Amazon and other eCommerce sites, taking money directly away from people like you. Getting control of your brand can feel like an impossible target to hit, but Gray Falkon will evict rogue sellers swiftly and securely.
HOW WE PROTECT YOUR BRAND ONLINE
Gray Falkon’s brand protection system takes away the two primary advantages unauthorized sellers exploit in the digital marketplace:
Because we operate within the ecosystems of online marketplaces, Gray Falkon accesses seller information directly, contacts them through Amazon’s infrastructure, and reports policy violations using seller IDs.
Our system captures the entire footprint of your branded products on Amazon. It tracks seller behaviors such as inaccurate product descriptions and dishonest pricing, including MAP violators.
DIGITAL SHELF CONTROL
Gray Falkon gives you control of your digital shelf space by removing illegitimate product listings and blocking rogue sellers from making false and inconsistent claims. By controlling your digital shelf, you can ensure consumers will have a consistently optimal experience with your brand.
BRAND PROTECTION & PREVENTION
Advanced monitoring and targeted brand protection continuously evicts these third party sellers and keeps them from surging back.
UNPARALLELED TECHNOLOGY FOR UNEQUALED PROTECTION
Brand protection comes in many forms:
– Legal services can be effective but are expensive, slow, and impractical to scale
– Copyright and trademark monitoring can also be effective but are limited to IP-related brand enforcement
– MAP compliance software companies only work against sellers that brands already know
Gray Falkon’s AI and automation technology defends your brand by continuously combatting illegitimate sellers using Amazon’s policies and infrastructure. We use HORUS, our proprietary technology, to eliminate up to 85% of your rogue seller problem by simultaneously activating the two channels that are critical to eradicating unauthorized listings of your branded products.
FIND THE BEST PLAN FOR YOUR BUSINESS
Small Business Protection
Full Seller Channel Engagement
Limited Marketplace Channel Engagement
Medium Business Protection
Full Protection for Brands with 50 SKUs and Higher
Full Protection for Multi-Billion Dollar Companies with 200+ SKUs