The $68 Billion Question: Are Your Amazon Ads Funding Unauthorized Sellers?
Falkon Focus: Amazon advertising is projected to surpass $80 billion globally this...
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How Cumberland Packing Reduced Marketplace Chaos, Stabilized Pricing, and Improved Advertising Performance
Falkon Focus: Unauthorized sellers on Amazon do more than disrupt pricing —...
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Your Ad Spend Is Funding Unauthorized Sellers: Here’s How to Stop It
Falkon Focus: Major events like Prime Day and the FIFA World Cup...
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Amazon’s 1-Hour Delivery Changes Who Wins the Sale
Falkon Focus: Amazon’s launch of 1-hour and 3-hour delivery is a direct...
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Should You Buy Beauty Products on Amazon? What Consumers and Brands Need to Know
Falkon Focus: Buying beauty products on Amazon isn’t inherently risky, but buying...
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Amazon MAP Enforcement in 2026: Policies, Violations, and Pricing Reality
Falkon Focus: Pricing on Amazon is driven by algorithms, competition, and seller...
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The $10 Trillion Milestone: What the Maturation of eCommerce Means for Brand Protection on Amazon
Falkon Focus: U.S. eCommerce has surpassed $10 trillion in cumulative sales, marking...
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When Amazon’s Rufus Buys for the Shopper, Brand Protection Can’t Be Optional
Falkon Focus: As Amazon’s AI-driven shopping experiences evolve, buying decisions are increasingly...
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The New Threat to Brand Protection: How Unauthorized Sellers Are Using Image Obfuscation to Evade Detection
Falkon Focus: Unauthorized sellers are evolving beyond simple content theft. Image obfuscation,...
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Weak Vetting, Big Risks: How Lax Marketplace Verification of Sellers Fuels Counterfeits and Gray Market Activity
Falkon Focus: Open marketplaces have revolutionized eCommerce, but their weak seller verification...
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