Blog

  • Trajan Bayly
  • Posted by Trajan Bayly
September 5, 2025

Q4 Countdown: How to Prepare Your Brand Protection Strategy for the Holidays

Falkon Focus: Q4 brings record traffic and record risk. Unauthorized sellers, policy...

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  • Trajan Bayly
  • Posted by Trajan Bayly
August 28, 2025

Amazon's Account Health Rating: Your Secret Weapon Against Unauthorized Sellers

Falkon Focus: Unauthorized sellers erode margins, undercut prices, and damage brand trust....

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  • Trajan Bayly
  • Posted by Trajan Bayly
August 25, 2025

Advertising Saturation & Retail Media Overreach: Why Visibility Without Protection Is a Losing Strategy

Falkon Focus: Retail media spend hit new highs during Prime Day 2025,...

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  • Trajan Bayly
  • Posted by Trajan Bayly
August 13, 2025

Falkon Connect: Gray Falkon’s AI Advantage in Brand Protection

Modern eCommerce demands a proactive, scalable approach to brand protection, especially on...

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  • Trajan Bayly
  • Posted by Trajan Bayly
August 11, 2025

Prime Day 2025 Results: What Brands Need to Know From Amazon’s Biggest Sales Event Yet

Prime Day 2025 marked a new chapter in the evolution of Amazon’s...

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  • Trajan Bayly
  • Posted by Trajan Bayly
July 28, 2025

How Marketplace Promotions Can Unintentionally Empower Unauthorized Sellers

Amazon Prime Day 2025 just wrapped up, and for many brands, it...

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  • Trajan Bayly
  • Posted by Trajan Bayly
July 21, 2025

What Is Amazon Buy Box Suppression?

The Buy Box is one of the most powerful pieces of real...

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  • Trajan Bayly
  • Posted by Trajan Bayly
July 21, 2025

Gray Falkon's Powerful Combination: Full Deployment with Strategic Consumer Experience (CX) Audits

In the ever-evolving world of eCommerce, brand protection has become a critical...

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  • Trajan Bayly
  • Posted by Trajan Bayly
July 21, 2025

How to Build a Brand Enforcement Plan That Actually Works on Amazon

Brand protection on Amazon has never been more critical or more complex....

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  • Trajan Bayly
  • Posted by Trajan Bayly
July 16, 2025

Gray Falkon's Agile Approach to Global Brand Protection from Unauthorized Sellers

In the ever-evolving landscape of eCommerce, protecting your brand across different regions...

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