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Q4 Countdown: How to Prepare Your Brand Protection Strategy for the Holidays

With Prime Big Deal Days, Black Friday, Cyber Monday, and other year-end promotions approaching fast, now is the time to harden your brand protection strategy.

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Latest Articles:

  • Coleman Milligan
  • Posted by Coleman Milligan
September 5, 2025
21 min read

Q4 Countdown: How to Prepare Your Brand Protection Strategy for the Holidays

  • Coleman Milligan
  • Posted by Coleman Milligan
August 28, 2025
20 min read

Amazon's Account Health Rating: Your Secret Weapon Against Unauthorized Sellers

  • Coleman Milligan
  • Posted by Coleman Milligan
August 25, 2025
21 min read

Advertising Saturation & Retail Media Overreach: Why Visibility Without Protection Is a Losing Strategy

  • Coleman Milligan
  • Posted by Coleman Milligan
August 13, 2025
16 min read

Falkon Connect: Gray Falkon’s AI Advantage in Brand Protection

  • Coleman Milligan
  • Posted by Coleman Milligan
August 11, 2025
20 min read

Prime Day 2025 Results: What Brands Need to Know From Amazon’s Biggest Sales Event Yet

  • Coleman Milligan
  • Posted by Coleman Milligan
July 28, 2025
19 min read

How Marketplace Promotions Can Unintentionally Empower Unauthorized Sellers

  • Coleman Milligan
  • Posted by Coleman Milligan
July 21, 2025
19 min read

What Is Amazon Buy Box Suppression?

  • Coleman Milligan
  • Posted by Coleman Milligan
July 21, 2025
18 min read

Gray Falkon's Powerful Combination: Full Deployment with Strategic Consumer Experience (CX) Audits

  • Coleman Milligan
  • Posted by Coleman Milligan
July 21, 2025
20 min read

How to Build a Brand Enforcement Plan That Actually Works on Amazon

  • Coleman Milligan
  • Posted by Coleman Milligan
July 16, 2025
14 min read

Gray Falkon's Agile Approach to Global Brand Protection from Unauthorized Sellers

  • Coleman Milligan
  • Posted by Coleman Milligan
July 8, 2025
12 min read

Walmart's Dark Stores: A New Chapter in eCommerce and Brand Protection

  • Coleman Milligan
  • Posted by Coleman Milligan
July 7, 2025
17 min read

The Silent Threat: How Low-Volume Sellers Still Damage Your Brand On Amazon

  • Coleman Milligan
  • Posted by Coleman Milligan
July 7, 2025
18 min read

Amazon Storefronts: What They Are and What They’re Not

  • Coleman Milligan
  • Posted by Coleman Milligan
June 29, 2025
17 min read

What Brands Need to Know About Amazon’s Marketplace Fair Pricing Policy

  • Coleman Milligan
  • Posted by Coleman Milligan
June 29, 2025
18 min read

What Is Unauthorized Selling on Amazon?

  • Coleman Milligan
  • Posted by Coleman Milligan
June 23, 2025
12 min read

Amazon's New Stolen Goods Policy: Implications for Brands and Sellers

  • Coleman Milligan
  • Posted by Coleman Milligan
May 29, 2025
20 min read

Amazon Prime Day 2025: How to Prep for the Four-Day Event

  • Coleman Milligan
  • Posted by Coleman Milligan
May 15, 2025
21 min read

Constant Innovation: How Gray Falkon’s Cutting-Edge Technology Leads eCommerce Brand Protection

  • Coleman Milligan
  • Posted by Coleman Milligan
May 7, 2025
18 min read

Why the First Violation Isn’t the Real Problem on Amazon

  • Coleman Milligan
  • Posted by Coleman Milligan
May 7, 2025
18 min read

Reseller Policies: Why They Matter and How to Enforce Them on Amazon

  • Coleman Milligan
  • Posted by Coleman Milligan
May 7, 2025
18 min read

Marketplace Monitoring: The Foundation of Every eCommerce Brand Protection Strategy

  • Coleman Milligan
  • Posted by Coleman Milligan
April 22, 2025
18 min read

Demystifying Brand Gating on Amazon: Protection, Myths, and Reality

  • Coleman Milligan
  • Posted by Coleman Milligan
April 8, 2025
12 min read

Tariff Turmoil: The Rising Tide of Unauthorized Sellers and the Critical Need for Brand Protection

  • Coleman Milligan
  • Posted by Coleman Milligan
March 27, 2025
20 min read

The Rise of Health-Conscious Consumers: How Brand Protection Ensures Authenticity in the Natural Products Industry

  • Coleman Milligan
  • Posted by Coleman Milligan
March 26, 2025
17 min read

Marketplace-First Brands vs. Direct-To-Consumer (DTC) Brands: Comparing Brand Protection Needs

  • Coleman Milligan
  • Posted by Coleman Milligan
March 26, 2025
21 min read

How to Take Down Copyright Infringements on Amazon and Protect Your Brand

  • Coleman Milligan
  • Posted by Coleman Milligan
March 26, 2025
18 min read

How to Build a Strong Anti-Counterfeiting Strategy for Your Brand

  • Coleman Milligan
  • Posted by Coleman Milligan
March 18, 2025
18 min read

How Brand Protection Plays a Critical Role in Your eCommerce Strategy

  • Coleman Milligan
  • Posted by Coleman Milligan
February 24, 2025
11 min read

Navigating the Complexities of Brand Protection on Amazon: Why Proactive Strategies Matter

  • Coleman Milligan
  • Posted by Coleman Milligan
February 18, 2025
20 min read

What is Amazon Haul?

  • Coleman Milligan
  • Posted by Coleman Milligan
February 4, 2025
18 min read

Are Marketplace Policies Enough to Protect Your Brand?

  • Coleman Milligan
  • Posted by Coleman Milligan
January 30, 2025
19 min read

Cross-Platform Brand Protection: Why It Matters More Than Ever

  • Coleman Milligan
  • Posted by Coleman Milligan
January 30, 2025
19 min read

Top Brand Risks for Amazon Sellers and How to Address Them

  • Coleman Milligan
  • Posted by Coleman Milligan
January 16, 2025
12 min read

The Rising Importance of Brand Protection on Amazon: Why 52% of Brands Lack Dedicated Support

  • Coleman Milligan
  • Posted by Coleman Milligan
January 14, 2025
17 min read

Black Friday and Cyber Monday 2024: A Record-Breaking Holiday Season

  • Coleman Milligan
  • Posted by Coleman Milligan
December 6, 2024
17 min read

Intensive Distribution: Is More Actually Better?

  • Coleman Milligan
  • Posted by Coleman Milligan
December 4, 2024
17 min read

Holiday Returns: How Unauthorized Sellers Can Gain Access to Your Inventory & Disrupt Sales

  • Coleman Milligan
  • Posted by Coleman Milligan
November 26, 2024
15 min read

Gray Falkon's Advanced Image Recognition: Safeguarding Brands Across Amazon, Walmart, and Beyond

  • Coleman Milligan
  • Posted by Coleman Milligan
November 22, 2024
16 min read

Amazon Brand Registry: Your First Step Toward Brand Protection on Amazon

  • Coleman Milligan
  • Posted by Coleman Milligan
November 4, 2024
18 min read

eCommerce Brand Protection Tools: What Do They Do?

  • Coleman Milligan
  • Posted by Coleman Milligan
October 8, 2024
19 min read

What Is Amazon Project Zero and How Does It Protect Your Brand?

  • Coleman Milligan
  • Posted by Coleman Milligan
October 7, 2024
15 min read

How to Remove 95% of Unauthorized Sellers on Amazon with Gray Falkon

  • Coleman Milligan
  • Posted by Coleman Milligan
September 16, 2024
18 min read

Prime Big Deal Days 2024: How To Achieve Marketplace Control

  • Coleman Milligan
  • Posted by Coleman Milligan
September 16, 2024
19 min read

How to Achieve Marketplace Control on Amazon for Black Friday and Cyber Monday 2024

  • Coleman Milligan
  • Posted by Coleman Milligan
September 16, 2024
20 min read

The Rise of Walmart’s Third-Party Marketplace: Opportunities and Challenges for Brands

  • Coleman Milligan
  • Posted by Coleman Milligan
August 29, 2024
19 min read

Harnessing the Power of Social Media Advertising to Boost Amazon Sales

  • Coleman Milligan
  • Posted by Coleman Milligan
August 28, 2024
21 min read

How Sellers Can Boost Amazon Sales With Google Advertising

  • Coleman Milligan
  • Posted by Coleman Milligan
August 28, 2024
19 min read

Prime Day 2024: Amazon's Biggest Prime Day Ever

  • Coleman Milligan
  • Posted by Coleman Milligan
August 28, 2024
17 min read

Does Retail Arbitrage Affect Authorized Sellers on Amazon and Walmart?

  • Coleman Milligan
  • Posted by Coleman Milligan
August 12, 2024
19 min read

The Importance of Competitive Pricing in eCommerce

  • Coleman Milligan
  • Posted by Coleman Milligan
July 25, 2024
18 min read

Selective Distribution: Is it Right for Your Brand?

  • Coleman Milligan
  • Posted by Coleman Milligan
July 2, 2024
18 min read

Target and Shopify Team Up: What Does This Mean for eCommerce and Brand Protection?

  • Coleman Milligan
  • Posted by Coleman Milligan
June 25, 2024
19 min read

Biggest Amazon Policy Violations Unauthorized Sellers Make and How It Impacts Brands

  • Coleman Milligan
  • Posted by Coleman Milligan
June 25, 2024
19 min read

Walmart+ Week 2024: The Largest Deals Event Ever & Opportunities for Brands and Sellers

  • Coleman Milligan
  • Posted by Coleman Milligan
June 25, 2024
14 min read

Why Takedowns Are Critical to a Brand's Success on Amazon

  • Coleman Milligan
  • Posted by Coleman Milligan
June 3, 2024
16 min read

Maximizing Amazon’s IP Accelerator Program Benefits and Protecting Intellectual Property

  • Coleman Milligan
  • Posted by Coleman Milligan
May 29, 2024
19 min read

Amazon Prime Day July 2024: What it Means For Brands

  • Coleman Milligan
  • Posted by Coleman Milligan
May 23, 2024
15 min read

Leveraging Brand Monitoring and Enforcement to Enhance Perception

  • Coleman Milligan
  • Posted by Coleman Milligan
May 23, 2024
18 min read

Effective Strategies for Removing Unauthorized Sellers from Online Marketplaces

  • Coleman Milligan
  • Posted by Coleman Milligan
May 2, 2024
16 min read

Pros & Cons of Third-Party Sellers on eCommerce Platforms

  • Coleman Milligan
  • Posted by Coleman Milligan
May 1, 2024
18 min read

Drop Shipping on Amazon and How It Impacts Brands

  • Coleman Milligan
  • Posted by Coleman Milligan
May 1, 2024
18 min read

Amazon ‘Buy Box’ to ‘Featured Offer’ - What Changed?

  • Coleman Milligan
  • Posted by Coleman Milligan
April 19, 2024
17 min read

TikTok - A Potential New Channel For Nefarious Sellers

  • Coleman Milligan
  • Posted by Coleman Milligan
April 15, 2024
18 min read

Combating Organized Retail Gangs Infiltrating Online Marketplaces with AI Brand Monitoring

  • Coleman Milligan
  • Posted by Coleman Milligan
April 3, 2024
16 min read

Protecting Consumers from Melted Misery: Gray Falkon's Fight Against Unauthorized Sellers

  • Coleman Milligan
  • Posted by Coleman Milligan
April 2, 2024
17 min read

The Role of Artificial Intelligence in Enhancing Online Brand Protection

  • Coleman Milligan
  • Posted by Coleman Milligan
March 29, 2024
17 min read

Protecting Your Brand on Amazon: Navigating Advertising Challenges and Unauthorized Sellers

  • Coleman Milligan
  • Posted by Coleman Milligan
March 14, 2024
16 min read

What is Amazon Arbitrage and does it affect authorized sellers on Amazon?

  • Coleman Milligan
  • Posted by Coleman Milligan
March 13, 2024
16 min read

Traditional eCommerce Brand Protection Methods vs. Gray Falkon's AI Brand Protection Solution

  • Coleman Milligan
  • Posted by Coleman Milligan
March 4, 2024
16 min read

Why Amazon Transparency Isn’t Enough to Eliminate Unauthorized Third-Party Sellers

  • Coleman Milligan
  • Posted by Coleman Milligan
February 21, 2024
22 min read

What is the Amazon Buy Box?

  • Coleman Milligan
  • Posted by Coleman Milligan
February 20, 2024
16 min read

What is Gray Market?

  • Coleman Milligan
  • Posted by Coleman Milligan
January 29, 2024
19 min read

Navigating the Challenges of Third-Party Sellers on Amazon and Walmart

  • Coleman Milligan
  • Posted by Coleman Milligan
January 22, 2024
17 min read

The Rise of Brand Protection Technologies in eCommerce

  • Coleman Milligan
  • Posted by Coleman Milligan
January 17, 2024
17 min read

Lawyers Love Our Brand Protection Solutions; Law Firms Do Not

  • Coleman Milligan
  • Posted by Coleman Milligan
January 10, 2024
16 min read

eCommerce Trends & Insights: 2023 Holiday Shopping & Returns and the Surge of New Sellers

  • Coleman Milligan
  • Posted by Coleman Milligan
January 9, 2024
17 min read

Understanding and Implementing MAP Policies for eCommerce Success

  • Coleman Milligan
  • Posted by Coleman Milligan
December 26, 2023
11 min read

Employee Spotlight: Jeff Doff

  • Coleman Milligan
  • Posted by Coleman Milligan
November 15, 2023
15 min read

Being a Top Seller During Amazon's Sales Events Makes Brands a Target for Illegitimate Sellers

  • Coleman Milligan
  • Posted by Coleman Milligan
October 31, 2023
6 min read

Gray Falkon Wins Innovation Award For eCommerce AI and Automation Technology

  • Coleman Milligan
  • Posted by Coleman Milligan
October 13, 2023
6 min read

Gray Falkon Named to MountainWest Capital Network’s Annual Utah 100 List of State’s Fastest-Growing Companies

  • Coleman Milligan
  • Posted by Coleman Milligan
February 22, 2023
6 min read

AI vs. AI: Using Artificial Intelligence to Combat Gray Market Sellers

  • Coleman Milligan
  • Posted by Coleman Milligan
August 15, 2022
11 min read

Don’t Fear Demand Letters from Illegitimate Third-Party Sellers’ Lawyers

  • Coleman Milligan
  • Posted by Coleman Milligan
August 2, 2022
9 min read

Don’t let third-party sellers use your brand to hurt your consumers and steal away Amazon sales

  • Coleman Milligan
  • Posted by Coleman Milligan
June 24, 2022
8 min read

Protect Buy Box Through Consumer Experience Audits

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