A question we sometimes get from brands seeking to defend their sales and customers from the damage of rogue third-party sellers is, ‘What if we receive a demand letter from a seller’s lawyer?’ Our answer is always, ‘So, what?’ and in this article, I’ll explain why. Exercise your right to defend your eCommerce brand and…
Defend your right to protect your customer experience and win back your lost Buy Box Despite what third-party sellers may claim, they do NOT have the right to use your brand however they want to use it. Remember, it’s your brand! You’ve spent years cultivating it, developing high-quality products and perfecting your customer experience. Preserving…
What your customers expect vs. what they’re getting How consumer experience audits protect your consumers and your Amazon sales A little outrage is in order. You’ve invested in market testing, packaging and advertising. You’ve selected omnichannel partners that will provide a consumer experience that is consistent with your positioning. When you list your brands on…
Consumer health and nutrition brand losing share of revenue to illegitimate sellers on Amazon listing
Consumer packaged goods company brand damaged by rogue sellers on Amazon pages.
Medical device brand swarmed by unauthorized 3rd party merchants selling counterfeit and other compromised products.
Home electric components brand with large distribution network and lack of transparency in the marketplace gets gargantuan impact in 2 weeks.
Use our free tool to get a summary of third-party sellers of your products and better protect your eCommerce sales The threat from Amazon third-party sellers is almost always bigger than you think. You’ll have indications: negative reviews on your branded products, dishonest pricing below MAP or even Cost of Goods Sold (COGS), noise from…
Protect Your Amazon sales from Illegitimate 3rd party merchants. The coveted Amazon Buy Box — the top prize for an eCommerce brand. When you control the Buy Box you win more than 80% of sales. When a 3rd party seller drops price or otherwise manipulates the system, that stolen Buy Box takes a deep cut into…
