Should You Buy Beauty Products on Amazon? What Consumers and Brands Need to Know
Falkon Focus: Buying beauty products on Amazon isn’t inherently risky, but buying...
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Amazon MAP Enforcement in 2026: Policies, Violations, and Pricing Reality
Falkon Focus: Pricing on Amazon is driven by algorithms, competition, and seller...
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The $10 Trillion Milestone: What the Maturation of eCommerce Means for Brand Protection on Amazon
Falkon Focus: U.S. eCommerce has surpassed $10 trillion in cumulative sales, marking...
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When Amazon’s Rufus Buys for the Shopper, Brand Protection Can’t Be Optional
Falkon Focus: As Amazon’s AI-driven shopping experiences evolve, buying decisions are increasingly...
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The New Threat to Brand Protection: How Unauthorized Sellers Are Using Image Obfuscation to Evade Detection
Falkon Focus: Unauthorized sellers are evolving beyond simple content theft. Image obfuscation,...
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Weak Vetting, Big Risks: How Lax Marketplace Verification of Sellers Fuels Counterfeits and Gray Market Activity
Falkon Focus: Open marketplaces have revolutionized eCommerce, but their weak seller verification...
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Amazon’s Expanding Retail Power: What Nearly 10% of U.S. Retail Spend Means for Brands
Falkon Focus: Amazon is rapidly approaching 10 percent of U.S. retail spend,...
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Q4 Key Dates and Brand Protection Actions to Complete Before the Holidays
Falkon Focus: Q4 is the most profitable and most unpredictable season for...
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What ChatGPT Means for eCommerce
Falkon Focus: Conversational AI is reshaping eCommerce. ChatGPT and other AI platforms...
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What Is Channel Conflict? The Silent Threat in Marketplace Selling
Falkon Focus: Channel conflict happens when unauthorized sellers and pricing violations online...
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