Committed to crafting quality brands for over 70 years, Cumberland Packing Corp. is a family owned and operated business dedicated to enhancing the world by creating products that customers love and trust.
Cumberland Packing Corp. was seeking an effective and affordable solution to regulate 3P sellers on Amazon and Walmart.com. They wanted to regain control of the quality of their products and remove unauthorized sellers from selling damaged and expired products.
Buy Box
- Lost buy box on Amazon and Walmart.com.
- Loss of sales due to no control over buy box.
- Wasted ad spend.
Brand Protection
- Customer complaints due to 3P damaged / expired products.
- Diminished customer experience.
When searching for a “channel control” solution, Cumberland Packing Corp. chose Gray Falkon after being recommended by an agency partner for its unique AI and automation technology, offering speed and scale at removing unauthorized sellers from eCommerce marketplaces.
By implementing Gray Falkon’s Full Deployment solution, including CX audits, enabled Cumberland Packing Corp to quickly recover lost sales and regain channel control.
“We discovered a powerful partner to join forces within the e-commerce marketplace. In an impressively short period, Gray Falkon has proven instrumental in reducing illegitimate sellers, driving traffic, and growing our sales.“
Greg Terry
Director Omnichannel Sales, Cumberland Packing Corp.
Cumberland Packing Corp. implemented Gray Falkon’s Full Deployment solution to combat unauthorized third-party sellers on Amazon and Walmart. The advanced AI technology made it extremely difficult for any new or existing unauthorized sellers to thrive.
As soon as new rogue sellers appeared, the solution swiftly identified and removed them. Even experienced unauthorized sellers struggled to survive the relentless detection and take down efforts. Most gave up trying to compete with a brand committed to protecting its distribution channels and customer experience.
Within months, Cumberland Packing Corp. improved channel control and recovered a significant portion of lost sales. Customers once again enjoyed a consistent brand experience across major online retailers.
Ahh, sweet success!
Buy Box
- Owns Buy Box on Amazon and Walmart.com
- Suppressed Sales: $19M+
- Sellers Removed: 92%
- Listings Removed: 91%
- Competing Amazon inventory removal: $3.7M
- Optimized ad spend
Brand Protection
- Reduced risk exposure
- Customer complaints significantly dropped
- Brand reputation increased
- Increased ROI of brand protection program spending
Are you interested in learning how AI and automation can help you in the fight against unauthorized sellers in the eCommerce marketplace?
