Tired of unauthorized sellers eating into your profits and damaging your brand reputation on Amazon? Unauthorized sellers don’t just undercut your prices; they also provide inconsistent or subpar customer experiences that can result in negative reviews and tarnished brand loyalty. Gray Falkon’s Full Deployment solution offers a powerful way to remove 95% of these problematic sellers while protecting your brand’s long-term integrity.
Here’s how it works:
Cutting-edge AI and Automation Technology
To maintain control in fast-moving eCommerce marketplaces like Amazon, brands must move at the same speed as unauthorized third-party sellers. These sellers are often sophisticated, adapting quickly to marketplace changes and avoiding detection with agile tactics. Gray Falkon leverages advanced AI and automation to outpace these sellers, ensuring unauthorized listings are identified and acted upon immediately.
Gray Falkon’s technology is not static; it constantly evolves to keep up with Amazon’s policies and the behavior of unauthorized sellers. Our AI system has several key capabilities:
Real-Time Policy Tracking: Amazon frequently updates its policies, making it difficult for brands to keep up. Gray Falkon’s AI system tracks these changes in real time, ensuring you’re always compliant and up-to-date with the latest rules.
Automated Seller Engagement: Gray Falkon’s system can identify unauthorized sellers and interact with them through direct communication, urging them to self-police. This individualized engagement is often enough to deter sellers from continuing to violate your brand’s terms.
Efficient Report Filing: Filing reports with Amazon can be time-consuming. Our AI identifies which types of unauthorized listings Amazon is most likely to act on, then automatically submits and escalates those reports. This automation saves time and ensures that violations are addressed as quickly as possible.
The speed and accuracy of AI and automation are critical in removing unauthorized sellers before they have the chance to significantly impact your brand’s presence on Amazon.
Two-Pronged Approach for Maximum Effectiveness
Gray Falkon’s 95% effectiveness rate is achieved through a two-pronged strategy that targets both the sellers themselves and the Amazon marketplace:
Prong 1: Seller Engagement
Gray Falkon engages directly with unauthorized sellers through Amazon’s Seller Central platform. This method involves sending clear, effective messages that communicate the legal and financial risks of selling unauthorized products. Here’s what sets Gray Falkon’s seller engagement strategy apart:
Direct Messaging: Our system uses targeted language to interact with sellers, urging them to remove listings voluntarily. In over 50% of cases, sellers comply with removal requests.
Building Momentum: As more sellers comply and remove their listings, a snowball effect occurs. Once unauthorized sellers see that violations are being addressed, they’re more likely to comply to avoid further escalation.
Consistent Results: Through consistent messaging, Gray Falkon has seen significant success in reducing the number of unauthorized sellers on Amazon by more than half, even before escalation to Amazon’s formal reporting process.
Prong 2: Marketplace Engagement
The second part of our approach is engaging directly with Amazon’s internal mechanisms to remove unauthorized listings. Here’s how we do it:
Brand Registry Violations: By leveraging insider knowledge and experience, Gray Falkon crafts reports that Amazon is more likely to act on. This increases the chances of swift action on unauthorized listings.
Automated Filing of Violations: Through the use of a Registered Agent role in Amazon Brand Registry, our system automates the filing of policy violations. This automation ensures that violations are reported immediately, without any delays that could allow unauthorized sellers to continue profiting from your brand.
This two-pronged approach is why Gray Falkon achieves such a high success rate in removing unauthorized sellers.
The Evolving Amazon Landscape: Why AI and Automation Are Critical
The landscape of Amazon is constantly evolving. Consumer behavior shifts, competitive dynamics change, and Amazon updates its policies regularly. What worked a year ago, or even a month ago, may not work today. To stay ahead, brands need technology that can adapt and respond to these changes instantly.
Rapid Policy Updates
Amazon frequently updates its terms of service, policies, and selling guidelines. Gray Falkon’s proprietary AI system tracks these updates in real time, ensuring that all Seller and Marketplace Engagement strategies are adapted accordingly. This ensures that violations are reported using the most current standards and terminology, increasing the likelihood of successful takedowns.
Shifting Marketplace Dynamics
Amazon’s priorities shift depending on consumer behavior and market trends. For example, certain products or categories may see increased scrutiny during peak shopping periods, such as the holiday season. Gray Falkon’s AI detects these changes through ongoing data analysis, allowing the system to adjust focus in real-time. Whether it’s adapting to increased demand or responding to sudden spikes in counterfeit activity, Gray Falkon’s technology keeps brands one step ahead.
Seasonal Variations
Seasonal events like Black Friday, Cyber Monday, and Prime Day influence Amazon’s enforcement priorities. Gray Falkon combines its AI capabilities with the expertise of brand success strategists to recognize seasonal patterns, ensuring that brands remain protected during peak shopping periods when unauthorized sellers are most active.
Comprehensive Policy Enforcement
Gray Falkon’s AI isn’t just limited to removing unauthorized sellers. It also targets a wide range of violations that can hurt your brand’s standing on Amazon, including:
Condition Reporting: Ensuring that products listed meet the correct condition requirements set by Amazon.
Product Descriptions: Verifying that unauthorized sellers aren’t altering product descriptions in a way that could mislead customers.
Shipping Requirements: Ensuring that products adhere to Amazon’s shipping guidelines, protecting both your brand’s reputation and customer satisfaction.
Proper Use of Brand Images and Trademarks: Enforcing the correct usage of your brand’s assets, such as logos and product images, to prevent counterfeiters from misusing them.
Product Expiration: Identifying products that may be sold past their expiration date, protecting your brand from liability.
By addressing these broader violations, Gray Falkon helps ensure that your brand not only removes unauthorized sellers but also maintains compliance across the board.
Continuous Optimization for Long-Term Success
The fight against unauthorized sellers isn’t a one-time effort. Gray Falkon continuously optimizes its technology and strategies to keep pace with evolving marketplace conditions. Here’s how:
Constant Testing: Every aspect of the filing process, timing, language, and documentation, is tested regularly to determine the most effective approaches.
Ongoing Optimization: The system’s AI learns from each report and adjusts its tactics to ensure that future filings are even more successful.
Anticipation of New Tactics: Unauthorized sellers are always looking for new ways to circumvent policies. Gray Falkon stays ahead by anticipating these tactics and responding proactively.
Additional Protections Beyond Unauthorized Seller Removal
While unauthorized seller removal is a key focus, Gray Falkon’s Full Deployment plan offers additional protections, including:
Gray Market Protection: Ensuring that your products are not sold outside of authorized distribution channels, which can undermine pricing strategies and brand integrity.
Competitive Pricing Strategies: Helping brands maintain price consistency by monitoring pricing across multiple platforms and enforcing Minimum Advertised Price (MAP) policies.
Selective Distribution Enforcement: Supporting brands in maintaining control over where and how their products are sold, both online and offline.
Gray Falkon’s Marketplace Brand Protection Portal
Transparency is key to maintaining trust with our clients, and Gray Falkon offers brands full visibility into their protection efforts through the Marketplace Brand Protection Portal. This portal provides:
Daily Scoreboards: Track key metrics related to unauthorized seller removals, brand protection progress, and more.
Real-Time Updates: Get instant updates on the status of your protection efforts, allowing you to see results as they happen.
Clear Process Visibility: The portal provides full transparency into the removal process, giving brands the confidence that their listings are being monitored and protected effectively.
Protect Your Brand From Unauthorized Sellers
By combining cutting-edge AI technology, automated enforcement, and personalized support, Gray Falkon’s Full Deployment solution achieves an impressive 95% success rate in removing unauthorized sellers from Amazon. This comprehensive approach not only tackles existing violators but also creates a marketplace environment that discourages future unauthorized selling, providing long-term protection for your brand. If you’re ready to take control of your marketplace presence, Gray Falkon has the tools and expertise to help you succeed. Schedule a demo today.
