Amazon’s Account Health Rating (AHR) is a core performance and compliance metric that evaluates how well a seller’s account aligns with Amazon’s policies and indicates whether it may be at risk of deactivation. In addition to compliance monitoring, AHR also serves as a tool for protecting brands against policy-violating activity.
Leverage Amazon’s Account Health Rating to fight unauthorized sellers. Discover how policy violations and Gray Falkon protect your brand’s control.

Our proprietary AI and automation technology defends our customers while combating illegitimate sellers.
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Explore common policy violations by unauthorized sellers on Amazon and learn how brands can monitor and report these infractions.
