Modern eCommerce demands a proactive, scalable approach to brand protection, especially on fast-moving marketplaces like Amazon. While traditional seller engagement strategies remain effective when carefully executed, the sheer volume and complexity of today’s marketplace challenges require tools that can go even further.
That’s why Gray Falkon developed Falkon Connect, an AI-powered enhancement to our Full Deployment offering. Built to support and scale your existing brand protection strategy, Falkon Connect introduces intelligent automation to accelerate outcomes, reduce manual effort, and maintain consistent communication with sellers across time zones and languages.
It’s not a replacement for effective brand protection, it’s a powerful extension of it. And for brands looking to push their strategy further, Falkon Connect offers a continuous, compliant, and always-on layer of support.
What Is Falkon Connect?
Falkon Connect is Gray Falkon’s proprietary generative AI solution designed specifically for Amazon brand protection. As an optional part of our Full Deployment solution, it increases seller compliance by automating key aspects of Gray Falkon’s Seller Engagement, working tirelessly to communicate with sellers, gather inventory source information, and encourage the removal of unauthorized listings.
But Falkon Connect is not just an automated message system. It’s an intelligent, policy-compliant engine built to operate at scale. Every interaction is tailored, consistent, and aligned with marketplace guidelines. No legal threats, no aggressive language, no violations of Amazon’s communication rules. It maintains a professional tone, adheres to predefined brand parameters, and evolves continuously to respond to real-world seller behavior.
At its core, Falkon Connect is about scale and precision. It monitors and engages with hundreds or even thousands of sellers simultaneously, ensuring no unauthorized listing slips through the cracks. It turns Seller Engagement into a responsive and adaptable part of your overall protection strategy.
The Always-On Mission: 24/7, Intelligent, Compliant
While human teams may operate within business hours, Falkon Connect never stops. Falkon Connect is always on, engaging sellers, gathering data, and reinforcing your brand’s position, every hour of every day. It’s not just messages, it’s intelligent automation.
Programmed for Precision
Every action Falkon Connect takes is grounded in a set of pre-defined instructions that align with your brand’s goals and Amazon’s policy. There’s no improvisation, no guesswork, and no off-brand behavior. This results in communication that’s controlled, compliant, and always on-message, no matter how many sellers it’s engaging with at once.
24/7 Engagement
Whether it’s midnight in Manhattan, or mid-morning in London, Falkon Connect is already working. It ensures your brand never misses a window to respond, follow up, or re-engage with sellers. This constant vigilance is especially valuable during sales surges, high-volume events like Prime Day, or when global sellers operate in time zones beyond your team’s reach.
Consistent, Professional Messaging
Sellers receive a uniform, professional tone that stays true to your brand’s standards. Falkon Connect never threatens, never invokes legal jargon, and never deviates from its script guidelines. Instead, it delivers firm, respectful requests rooted in Amazon policy and consumer experience. That consistency builds credibility and positive results over time.
Adaptive Yet Controlled
Falkon Connect isn’t static. It subtly adjusts tone and timing based on seller behavior, learning from past interactions while still remaining within strict guidelines. If a seller is more responsive, the AI adapts its follow-up cadence. If a seller pushes back, Falkon Connect remains calm and grounded.
Persistent Data Collection
Each seller interaction is an opportunity to gather critical supply chain insights. Falkon Connect continuously requests inventory sourcing information and logs seller responses, helping your team build a more accurate view of where unauthorized inventory originates. That data becomes a foundation for future enforcement strategies.
Together, these capabilities allow Falkon Connect to act as a digital brand representative, one that never tires, never deviates, and never misses an opportunity to move your enforcement forward.
Key Features That Set Falkon Connect Apart
Falkon Connect is more than just messaging automation, it’s an AI solution built specifically for the demands of marketplace brand protection. Each feature is designed to support scalability, precision, and speed. Here are a few features that make a big difference:
Advanced AI-Powered Communication
Falkon Connect doesn’t rely on generic templates. It engages in dynamic, context-aware conversations tailored to each seller interaction. It adjusts tone, timing, and language within programmed parameters to maximize response rates, all while staying compliant with marketplace policy.
Rapid Inventory Source Identification
One of the most valuable and time-consuming parts of seller engagement is discovering where unauthorized inventory is coming from. Falkon Connect accelerates this process by persistently requesting sourcing information, logging seller responses, and delivering those insights back to your team via Gray Falkon’s Marketplace Brand Protection Portal.
Expedited Listing Removal
Falkon Connect’s persistent, policy-aligned messaging helps increase listing removal rates. Sellers aren’t threatened, they’re guided. Through repetition, clarity, and consistency, the AI encourages compliance and removes friction from the enforcement process.
Seamless Integration with Letter Campaigns
Falkon Connect doesn’t replace Gray Falkon’s custom letter campaigns, it amplifies them. While formal letters initiate the engagement, Falkon Connect carries the conversation forward with steady, policy-safe follow-ups. This combination of legal precision and AI persistence strengthens the likelihood of seller action without the need for marketplace interference.
Scalable and Multilingual
Whether you’re engaging 25 sellers or 5,000, Falkon Connect delivers the same quality and consistency across every interaction. It operates fluently in multiple languages and adapts across regional marketplaces, making it an ideal solution for brands with a global footprint.
Continuous Learning
The more Falkon Connect interacts with sellers, the smarter it becomes. Over time, it fine-tunes strategies based on outcomes, prioritizes higher-impact engagement patterns, and ensures each new seller conversation benefits from what’s been learned in the past.
When all these features are put together, Falkon Connect has the edge in both proactive enforcement and long-term brand control. It does more, better, faster, and without sacrificing compliance.
Falkon Connect + Gray Falkon: A Powerful Combination
As an optional layer within Gray Falkon’s Full Deployment solution, Falkon Connect works alongside our team, technology, and strategy to deliver coordinated, cross-platform protection at scale.
Real-Time Monitoring Across Amazon and Walmart
Full Deployment starts with always-on marketplace surveillance. We identify unauthorized sellers, suspicious listings, pricing violations, and sourcing red flags across Amazon, Walmart, and other major marketplaces. These insights form the foundation of your protection strategy and power Falkon Connect’s targeted engagement.
Letter Campaigns Backed by Policy and Proof
Before AI ever steps in, our Brand Success Strategists craft and deliver customized letter campaigns grounded in marketplace policy and often supported by strategic Consumer Experience (CX) Audits. These letters establish authority and set expectations for compliance.
Falkon Connect Takes It From There
Once initial contact is made, Falkon Connect begins ongoing seller engagement, requesting inventory documentation, reinforcing policy messaging, and encouraging listing removal. It doesn’t replace your strategist, it amplifies their reach, speed, and effectiveness.
Automation-Driven Violation Reporting
If unauthorized listings persist, our system prepares and submits structured, marketplace-compliant enforcement reports. This reduces time to resolution, increases the chances of removal, and eliminates the burden of manual reporting from your internal team.
Protection Beyond a Single Platform
While Falkon Connect focuses on Amazon, Gray Falkon’s Full Deployment approach protects your brand across multiple marketplaces. This allows us to create a holistic enforcement strategy that adapts to wherever your brand is at risk.
The Marketplace Brand Protection Portal
Everything we monitor, engage, and enforce is tracked in our Marketplace Brand Protection Portal, a dashboard suite that turns detection into decision-making. Key dashboards include:
- Overview Dashboard: A high-level snapshot of your brand protection efforts across marketplaces and regions, including metrics on eliminated sellers, removed listings, and suppressed sales volumes.
- Products Dashboard: See which ASINs are most affected, how many unauthorized sellers have targeted them, and when.
- Sellers Dashboard: Monitor seller behavior over time, including repeat appearances and shifting inventory strategies.
This level of insight ensures that threats are understood, addressed, and prevented from becoming larger disruptions down the line.
With Full Deployment, Falkon Connect becomes more than a tool, it becomes part of a complete brand protection solution, built to support brands at varying stages of growth.
Smarter Enforcement With Gray Falkon
The challenges of eCommerce brand protection aren’t going away, and they’re not getting any simpler. Between unauthorized sellers, gray market goods, shifting policies, and cross-platform complexity, brands need more than just awareness. They need action and that’s where Gray Falkon comes in.
With Full Deployment, you gain access to a complete brand protection strategy, one that blends smart automation, human oversight, policy-based enforcement, and real-time visibility across Amazon, Walmart, and beyond. And with Falkon Connect as part of your program, you unlock a new level of consistency and scalability in Seller Engagement.
Schedule a demo today and discover what Gray Falkon and Falkon Connect can do to protect your brand.
