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Protecting Brands from illegitimate online sellers.

OUR NEWSLETTER: A BIRD’S EYE VIEW

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RECENT INSIGHTS:

The Smartest Amazon Seller, Ft. Trajan Bayly

February 23, 2023

Scott Needham, Founder of SmartScout, is joined by Trajan Bayly on his podcast “The Smartest Amazon Seller.” Trajan discusses the importance for brands to understand their marketplace, the implications that third party sellers cause, along with Gray Falkon’s strategy in combatting unauthorized sellers. All this and more can be found in the podcast below. The…

AI vs. AI: Using Artificial Intelligence to Combat Gray Market Sellers

February 22, 2023

Gray Market sellers are using AI now, so how do we combat it? With AI… Our platform is powered by AI and automation. We geek out about this stuff. For fun, we asked ChatGPT to create a cool headline and then had it write an article on using AI to combat unauthorized sellers that are using…

Don’t Fear Demand Letters from Illegitimate Third-Party Sellers’ Lawyers

August 15, 2022

A question we sometimes get from brands seeking to defend their sales and customers from the damage of rogue third-party sellers is, ‘What if we receive a demand letter from a seller’s lawyer?’ Our answer is always, ‘So, what?’ and in this article, I’ll explain why. Exercise your right to defend your eCommerce brand and…