Consumer Experience (CX) Audits: Full Deployment Add-On Program

Uncover the unseen. Gray Falkon’s Consumer Experience (CX) Audit Program delivers a new perspective on brand protection by analyzing the full customer experience to expose hidden risks, unauthorized activity, and missed opportunities.

how it works

Consumer Experience (CX) Audits

As an add-on to our Full Deployment solution, our CX Audit program includes the following steps:

Strategic Planning

Our Brand Success Strategists work with you to identify high-impact audit opportunities.

Targeted Evidence Gathering

Provides irrefutable proof of issues when needed for escalation or enforcement.

Global Reach

We utilize a network of purchasing and processing centers for comprehensive coverage.

Comprehensive Evaluation

We capture detailed imagery and assessments of the entire consumer experience, from product listing accuracy to unboxing.

Immediate Action Trigger

Our system automatically files and escalates policy violations discovered during audits.

Data-Driven Insights

CX Audit dashboards in our Marketplace Brand Protection Portal provides detailed daily analytics.

how it works

CX Audits vs. Typical Test Buys

Our Consumer Experience (CX) Audit Program goes beyond traditional brand protection, offering a unique, data-driven approach that evaluates the full customer journey to uncover hidden threats and opportunities.

Product Accuracy

Verifying that received items match PDP listings

Packaging Integrity

Assessing packaging condition and branding

Shipping Practices

Evaluating timeliness and quality of shipping

Seller Compliance

Checking adherence to marketplace policies

Overall Presentation

Ensuring the entire unboxing experience aligns with your brand promise

how it works

Test Buys: Why? Why Not?

Test buys are a popular tool in the brand protection toolbox, but it’s crucial to understand their strengths and limitations:

Tangible Evidence: They provide concrete proof of issues. For example, you can physically see melted chocolate, which makes a compelling case for Amazon to remove the listing(s).

 

Clear Cause-and-Effect: It’s easy to understand why Amazon would take action based on a damaged product.

 

Tailored Approach: Test buys allow for a customized strategy based on specific product characteristics, seller behavior, and marketplace dynamics. This flexibility enables brands to target problematic sellers or listings, adjust to evolving threats, and combine strategies for maximum brand protection.

Cost: At $60-80 per unit plus the product cost, expenses can quickly accumulate.

 

Variable Quantity Requirements: The number of test buys can vary significantly:

  • Establishing a pattern often requires multiple purchases, increasing costs.
  • The quantity depends on specific industry needs and evolving marketplace policies.
  • Strategic, actionable test busy are more effective than a scattergun approach.
  • The ratio of test buys to results varies, affecting overall efficiency.

Works Across Major eCommerce Platforms

Disclaimer: All products, logos, and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

results

The Direct Impact Of Our Multi-Faceted Approach

In a real-world deployment, our multi-faceted approach of combining and aligning seller engagement, marketplace enforcement, and targeted CX audits drove real results by removing violators, reclaiming listings, and suppressing millions in unauthorized sales.

Our brand protection strategy:

Seller Engagement

Custom letter campaigns for Amazon meltables with seller replies via Falkon Connect.

Marketplace Engagement

Reported meltable and trademark violations for all melted products received.

Target CX Audit

Strategic, seasonal test buys to assess policy compliance and customer experience.

Resulted in:

0 %

Sellers Removed

0 %

Listings Removed

$3. 0 M

Sales Suppressed

What Our Customer Say

Industry

“Gray Falkon has proven instrumental in reducing illegitimate sellers, driving traffic, and growing our sales in an impressively short period.”

Greg Terry

Director Omnichannel Sales,Cumberland Packing Corp.

Industry

“The only company in the marketplace that can achieve the results we need. They have the technology. They have the analytics. They have the only process that works. No one else is even close.”

Deejay Smith

Head of Global eCommerce Sales & Compliance, LifeScan

featured blog

Gray Falkon’s Powerful Combination: Full Deployment with Strategic Consumer Experience (CX) Audits

The powerful combination of our Full Deployment solution, enhanced by Consumer Experience (CX) Audits, is changing the game for eCommerce brand protection.

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Ready to Take Back Control?

Let’s stop the revenue leaks, protect your customer experience, and build a smarter, stronger eCommerce marketplace strategy – together.  

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