Illegitimate sellers damage your brand integrity and disrupt your customers’ experience (CX). Rogue third-party sellers are stealing your Buy Box and sending products to your customers that are:

  • Different from the one featured on the Product Detail Page​
  • Clearly used or returned inventory​
  • Old, damaged, beaten up, etc.​
  • Expired or otherwise compromised​
  • Covered in random stickers, tracking labels, third-party branding, etc.​
  • Accompanied by solicitations for consumer product reviews, buying directly from third-parties, etc.​

Gray Falkon’s CX Audit is a powerful tool in our proprietary system, HORUS. It’s the most direct and impactful method to remove rogue third-party merchants that damage your overall brand integrity, steal your Buy Box and subsequently hurt your long-term sales. 

Recently, the Gray Falkon team audited 132 purchased products for a global consumer health products company. Of those products, 100 had problems severe enough to negatively impact the consumer experience. That’s 76%!

Through the CX audit tool, you can document illicit practices, protect your consumers and restore your lost Buy Box.

The process is simple:

  1. Purchase product from the targeted seller(s)
  2. Audit the product using the CX Audit tool
  3. Document with images as-delineated
  4. “Press submit”

HORUS will automatically file each documented issue and, if needed, will refile and/or escalate according to rules and current limits set by Amazon.  (Note: you must have a Brand Registry account to have 





Includes 10 uploads

+5 Uploads /mo
+10 Uploads /mo
+15 Uploads /mo

Order Summary:

Total amount: $799 /mo