Illegitimate sellers damage your brand integrity. Rogue third-party sellers are stealing your Buy Box and sending products that are:
- Different from the one featured on the Product Detail Page
- Clearly used or returned inventory
- Old, damaged, beaten up, etc.
- Expired or otherwise compromised
- Covered in random stickers, tracking labels, third-party branding, etc.
- Accompanied by solicitations for consumer product reviews, buying directly from third-parties, etc.
Recently, the Gray Falkon team audited 132 purchased products for a global consumer health products company. Of those products, 100 had problems severe enough to negatively impact the consumer experience. 76%!
Through the CX audit tool, you can document illicit practices, protect your consumers and restore your lost Buy Box.
The process is simple:
- Purchase product from the targeted seller(s)
- Audit the product using the CX Audit tool
- Document with images as-delineated
- Press “enter”
HORUS will automatically file and escalate each documented issue up to 10 times (pending listing removal).
CX AUDIT LICENSE
Includes 15 uploads