Amazon offers various brand protection services to prevent counterfeits and safeguard intellectual property. While these services are a great starting point, most brands need the enhanced protections provided by our Full Deployment solution.
The Amazon Transparency Program uses secure, unique codes to identify individual units, aiming to prevent counterfeits, enhance customer engagement, and provide brands with valuable supply chain insights.
While Amazon’s Transparency Program provides a solid foundation for brand protection, several significant gaps can leave your brand vulnerable. Gray Falkon’s advanced solutions step in to provide comprehensive protection and ensure the integrity of your products and brand.
Amazon’s Transparency program was introduced to verify product authenticity, however it has its limitations in protecting your brand.