Combine Amazon's Transparency Program With The Power Of Gray Falkon's Artificial Intelligence

Amazon offers various brand protection services to prevent counterfeits and safeguard intellectual property. While these services are a great starting point, most brands need the enhanced protections provided by our Full Deployment solution.

iRobot Logo
Zagg Logo
LoReal Logo
Dr-Sholls logo
Edgewell Logo
Lifescan Logo
Fiskars Logo
SNL Logo
Champion Petfoods Logo
Mr. Bubble Logo
Sennheiser Logo
Connecticut Electric Logo
iRobot Logo
Zagg Logo
LoReal Logo
Dr-Sholls logo
Edgewell Logo
Lifescan Logo
Fiskars Logo
SNL Logo
Champion Petfoods Logo
Mr. Bubble Logo
Sennheiser Logo
Connecticut Electric Logo

What Does The Amazon Transparency Program Do?

The Amazon Transparency Program uses secure, unique codes to identify individual units, aiming to prevent counterfeits, enhance customer engagement, and provide brands with valuable supply chain insights.

Verify Product Authenticity

The program ensures that only authentic products are shipped to customers. Whether fulfilled by Amazon or directly by selling partners, items cannot be listed on Amazon or dispatched without valid Transparency codes.

Engage with Customers

The program allows post-purchase connection with customers, regardless of where they bought the product. Through the Amazon Shopping app and the Transparency app, customers can scan Transparency codes to verify authenticity and access additional content provided by brands.

Optimize Your Supply Chain

Transparency offers insights on items at the batch or lot level, aiding in identifying and addressing supply chain issues, diagnosing root causes, implementing solutions, and improving products with minimal disruption to business operations.

How Gray Falkon Fills the Gaps in Amazon's Transparency Program

While Amazon’s Transparency Program provides a solid foundation for brand protection, several significant gaps can leave your brand vulnerable. Gray Falkon’s advanced solutions step in to provide comprehensive protection and ensure the integrity of your products and brand.

Addressing Unauthorized Sellers

The Transparency Program does not verify whether a seller is authorized to resell a brand’s products, allowing unauthorized sellers to list items if they acquire them through various channels. Gray Falkon’s AI-driven technology proactively identifies and prevents unauthorized sellers from listing your products, ensuring that only authorized sellers can offer your products to customers.

Preventing Rogue Product Listings

Transparency cannot detect rogue product listings created by unauthorized sellers without scanning any codes. Gray Falkon’s advanced monitoring continuously scans eCommerce sites for unauthorized listings, removing counterfeit or diverted products before they reach customers, thereby maintaining the integrity of your brand.

Ensuring Authenticity Beyond Codes

Transparency codes are product-specific, not seller-specific, meaning unauthorized sellers can still use valid codes if they acquire genuine inventory. Gray Falkon’s comprehensive brand protection goes beyond code verification, employing AI to analyze sales patterns and seller behavior to detect and eliminate unauthorized listings, even when they use valid Transparency codes.

Enhancing Supply Chain Control

Transparency offers insights on items at the batch or lot level but falls short in addressing broader supply chain issues. Gray Falkon provides detailed analytics and reporting, allowing you to identify and address vulnerabilities in your supply chain, optimize operations, and ensure that your products reach customers without disruption.

Why Amazon Transparency Isn’t Enough to Eliminate Unauthorized Third-Party Sellers

Amazon’s Transparency program was introduced to verify product authenticity, however it has its limitations in protecting your brand.

A Few Brands That Love Us

Industry

“The only company in the marketplace that can achieve the results we need. They have the technology. They have the analytics. They have the only process that works. No one else is even close.”

Deejay Smith

Head of Global eCommerce Sales & Compliance, LifeScan

Industry

“We discovered a powerful partner to join forces within the e-commerce marketplace. In an impressively short period, Gray Falkon has proven instrumental in reducing illegitimate sellers, driving traffic, and growing our sales.”

Greg Terry

Director Omnichannel Sales,Cumberland Packing Corp.

Schedule a Demo

Start recovering your online sales.

This website stores cookies on your computer. Privacy Policy