Gray Falkon
Gray Falkon
Gray Falkon

AI-Powered Brand Protection at Scale

Gray Falkon’s proprietary AI and automation technology is the superpower your brand needs to win the battle against unauthorized sellers on Amazon, Walmart, and other eCommerce marketplaces. Stop unauthorized sellers in their tracks and recover online sales.

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Decoding AHR: How Amazon’s Account Health Rating Protects Your Brand

Amazon’s Account Health Rating (AHR) is a core performance and compliance metric that evaluates how well a seller’s account aligns with Amazon’s policies and indicates whether it may be at risk of deactivation.

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We’re looking forward to seeing you at CRC’s eCommerce Summit!

San Diego, CA

September 10-11, 2025

Trajan
Bayly

Doug
Dent

Annette
Shade-Accarrino

Jeff
Doff

Josh
Tuckman

Madison
Judd

Lizzie
Ferguson

Experience CRC's 13th Annual eCommerce Summit

Join your colleagues, industry pros and CRC experts when we converge in Sunny San Diego for an agenda packed with ideas, inspiration and leading-edge insights across the digital commerce space.

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Amazon’s Account Health Rating: Your Secret Weapon Against Unauthorized Sellers

Leverage Amazon’s Account Health Rating to fight unauthorized sellers. Discover how policy violations and Gray Falkon protect your brand’s control.

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Biggest Amazon Policy Violations Unauthorized Sellers Make and How It Impacts Brands

Explore common policy violations by unauthorized sellers on Amazon and learn how brands can monitor and report these infractions.

Read Blog

Start recovering your online sales.

Explore common policy violations by unauthorized sellers on Amazon and learn how brands can monitor and report these infractions.

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Trajan Bayly
Trajan Bayly
As a Founder and CEO of Gray Falkon, I leverage my 25 years of executive leadership, business strategy, marketing, eCommerce, machine learning technology, advanced analytics and ROI discipline to protect brands from unauthorized sellers on online marketplaces such as Amazon, Walmart, TikTok Shop, eBay, and other major eCommerce marketplaces. My mission is to help brands regain control and capture lost sales, strengthen customer trust, optimize marketplace performance, and stay ahead of evolving marketplace challenges through strategic leadership, innovative technology, and thought leadership that empowers long-term eCommerce growth.

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