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Protecting Brands from illegitimate online sellers.

OUR NEWSLETTER: A BIRD’S EYE VIEW

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RECENT INSIGHTS:

Don’t Fear Demand Letters from Illegitimate Third-Party Sellers’ Lawyers

August 15, 2022

A question we sometimes get from brands seeking to defend their sales and customers from the damage of rogue third-party sellers is, ‘What if we receive a demand letter from a seller’s lawyer?’ Our answer is always, ‘So, what?’ and in this article, I’ll explain why. Exercise your right to defend your eCommerce brand and…

Don’t let third-party sellers use your brand to hurt your consumers and steal away Amazon sales

August 2, 2022

Defend your right to protect your customer experience and win back your lost Buy Box Despite what third-party sellers may claim, they do NOT have the right to use your brand however they want to use it. Remember, it’s your brand! You’ve spent years cultivating it, developing high-quality products and perfecting your customer experience. Preserving…

Protect Buy Box Through Consumer Experience Audits

June 24, 2022

What your customers expect vs. what they’re getting How consumer experience audits protect your consumers and your Amazon sales A little outrage is in order. You’ve invested in market testing, packaging and advertising. You’ve selected omnichannel partners that will provide a consumer experience that is consistent with your positioning. When you list your brands on…