Don’t let third-party sellers use your brand to hurt your consumers and steal away Amazon sales

Defend your right to protect your customer experience and win back your lost Buy Box  Despite what third-party sellers may claim, they do NOT have the right to use your brand however they want to use it. Remember, it’s your brand! You’ve spent years cultivating it, developing high-quality products and perfecting your customer experience. Preserving…

Where Rogue Sellers Get Your Brand’s Products

Aside from potential black market and counterfeit product challenges, what kind of products make up the volume of what’s being sold under your nose on third party marketplaces like Amazon and WalMart? The answer is likely authentic, gray market goods. These are products  that have been diverted from your distribution channel by unauthorized sellers. Unfortunately, these sellers have a…