Gray Falkon recently conducted a consumer survey that captured 2,477 responses regarding spend on Amazon before the COVID-19 pandemic, during the period of social distancing, and expected spend once the curve is flattened and people resume more normal activity outside the home. In this blog series, we’re taking a closer look at three different product…
Gray Falkon consumer research study shows companies must succeed on Amazon in order to survive and thrive beyond the fallout of the COVID-19 pandemic. Words are inadequate to express the enormity of this global COVID-19 crisis and the tragic impact it is having on billions of families and individuals. Our thoughts are with those whose…
1. Introduction Brand Registry is Amazon’s program for introducing a brand owner to selling online through the retail giant. Once your brand is identified (or registered) in Brand Registry, you gain access to enhanced marketing features, intellectual property (“IP”) protection, and greater control over how your content is presented on the Amazon eCommerce platform. Upon…
Amazon Brand Registry is the online marketplace juggernaut’s way of taking a proactive approach to protecting the integrity and representation of brands whose products are sold on its site. When it comes to capabilities, Amazon Brand Registry boasts a toolkit that includes the ability to control product pages, search for and report infringement, identify improper…
Unfair pricing in the marketplace can have a variety of origins, from liquidation events to display only products to stolen goods, counterfeit, and exploited loopholes in discount programs. Minimum Advertised Price (MAP) agreements provide one avenue to maintain fair pricing within the marketplace. These agreements signify that distributors have committed to act with integrity by…
IMAGINE JEFF BUYS A GIANT BOX OF HERSHEY CHOCOLATE BARS AT A LIQUIDATION SALE. Maybe a local mom-and-pop convenience store is going out of business. Jeff grabs the box, along with some deeply discounted toiletries and nonperishables, and heads home. The box of chocolates sits in Jeff’s car for a couple of days in the…
The Gray Market isn’t about counterfeit. The Gray Market is about a different kind of damage that hurts brands and consumers of those brands. Billions of dollars of authentic goods end up in marketplaces where they don’t belong, sold by people who shouldn’t be selling them. Enlightenment I got it, but I didn’t fully understand…
