Protect Your Amazon sales from Illegitimate 3rd party merchants. The coveted Amazon Buy Box — the top prize for an eCommerce brand. When you control the Buy Box you win more than 80% of sales. When a 3rd party seller drops price or otherwise manipulates the system, that stolen Buy Box takes a deep cut into…
Walmart has been a juggernaut retailer for as long as we can remember, but its recent efforts to leverage omnichannel capabilities and lean into online sales through the pandemic puts it in direct competition with the Amazon marketplace. Walmart’s pickup, shipping, and return policies are not just taking pages out of Amazon’s book. They are improving their…
Lawyers love a win! So too, of course, do the law firms they work for. A win for the client is not only a boon for the attorney, but also a huge boost to the firm’s reputation. Positive results are key to the enduring success of attorneys and firms alike. Yet, when it comes to…
Matt Ellsworth, Sr. Manager, Marketing & Demand at Wiser Solutions Brand protection managers often feel like they’re being forced into a game of Whack-a-Mole when trying to keep rogue sellers from hijacking their products on Amazon. How can companies compete? We outlined several tools to combat the problem in our eBook, “How to Find the Right…
You fought hard to finish strong in 2020. During that battle for growth, you undoubtedly felt pressure from a surge of unauthorized sellers on Amazon. This dramatic rise in seller activity was inevitable, but it remains difficult to quantify. By tracking the increase across our customer base, we made the effort to not only measure…
Aside from potential black market and counterfeit product challenges, what kind of products make up the volume of what’s being sold under your nose on third party marketplaces like Amazon and WalMart? The answer is likely authentic, gray market goods. These are products that have been diverted from your distribution channel by unauthorized sellers. Unfortunately, these sellers have a…
“It seems like we’re playing whack a mole with these unauthorized Amazon sellers. Can you help us stop it?” Brand protection managers often feel like they’re being forced into a game of Whack-a-Mole when trying to keep rogue sellers from hijacking their products on Amazon. Many of them ask the above question to me during…
“Can you solve my Amazon counterfeit problem?” This is another question brand protection managers ask us frequently. In a nutshell, the answer is yes. The Gray Falkon method will stop counterfeit on Amazon. Put more precisely, since our approach stops unauthorized sellers of legitimate products, it will also stop sellers of counterfeit products. As a matter of fact, we can probably…
Increasing shareholder value is the ultimate measure of success. The right brand metrics drive the behaviors that will deliver that shareholder value, but those metrics shouldn’t necessarily be built of cost and revenue components. If financial measures are your primary metric for your brand protection strategy, you might want to rethink your approach. The right…
The Implications of Increased eCommerce in the Wake of COVID-19 Although the outlook for the remainder of 2020 is uncertain, many states across the US are relaxing stay-at-home orders and moving into a new phase of socially distanced shopping, dining, and socializing. When the outbreak of this pandemic surged in early spring, consumers with limited…
